Logo Histories

Logo Histories

Univers

Fiat Logo, 1968
Armin Vogt and Jean Reiwald's 1968 logo and corporate identity for Fiat.
Dec 24, 2024 • Richard Baird
A jet-age condor
Olaf Leu's 1975 logo and visual identity for LanChile.
Aug 13, 2024 • Richard Baird
Come together in Calgary
Gary W. Pampu's 1979 logo and Justason & Tavender's visual identity for the Calgary Winter Olympics of 1988.
Jul 23, 2024 • Richard Baird
Protection of Goods & People
Ivan Chermayeff and PAOS' 1986 logo and corporate identity for Tokio Marine.
Jun 4, 2024 • Richard Baird
Nederlandse Spoorwegen, 1967
Progress and power - Tel Design's 1967 logo for Dutch rail network Nederlandse Spoorwegen.
May 7, 2024 • Richard Baird
According to technical requirements
Otl Aicher's logo for German lighting company ERCO.
Feb 20, 2024 • Richard Baird
Kinship and solidarity
Julien Hébert's 1963 symbol for EXPO67.
Feb 13, 2024 • Richard Baird
A gourmet flourish
Saul Bass & Saul Bass & Associates' 1959 logo for Lawry's.
Jan 9, 2024 • Richard Baird
Put stripes on things
Wolff Olin's 1967 logo for British Oxygen Company.
Dec 27, 2023 • Richard Baird
Loewy's Shell, 1971
Raymond Loewy's 1971 logo for British oil giant Shell.
Dec 19, 2023 • Richard Baird
Uniformity within diversity
Otl Aicher's 1973 logo and corporate identity for ZDF.
Oct 17, 2023 • Richard Baird
‘M’ for Montreal
Georges Huel’s 1972 symbol for the Games of the XXI Olympiad.
Jul 26, 2022 • Poppy Thaxter
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