Packaging Design

Dreher Birra, 1966

Bob Noorda and Unimark International’s 1966 logo and corporate identity guidelines for Italian beer brand Dreher.

Nov 3 • Richard Baird

Corporate Identity for Supermarkets - From counter to shelf

How the rise of supermarkets changed the commercial value of coordinated brand identities.

Oct 26 • Richard Baird

Polaroid, 1958 & 1980

Packed with colour - Paul Giambarba's corporate identity for Polaroid.

Jul 2, 2024 • Richard Baird

A gourmet flourish

Saul Bass & Saul Bass & Associates' 1959 logo for Lawry's.

Jan 9, 2024 • Richard Baird

Coca-Cola, 1969

Lippincott & Marguiles' 1969 corporate identity for Coca-Cola.

Jul 18, 2023 • Richard Baird

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