Logo Histories

Logo Histories

USA

LA Bicentennial, 1981
L.A.’s the pLAce – John Follis’ 1981 logo for the Los Angeles Bicentennial.
Oct 15 • Richard Baird
PennState, 1983
Strength and dignity – Dixon & Parcels Associates 1983 logo for Penn State.
Oct 14 • Richard Baird
Rohm and Haas, 1965
Challenging new fields – Clifford Stead Jr. and Lester Beall's 1965 logo for chemicals and plastics manufacturer Rohm and Haas.
Nov 11, 2025 • Richard Baird
PBS logo 1971 & 1984
Herb Lubalin and Chermayeff & Geismar’s logos for PBS, 1971 & 1984.
Jun 17, 2025 • Richard Baird
Citibank, 1975
Heading in the right direction – Anspach Grossman Portugal’s 1975 logo and corporate identity for Citibank.
Apr 15, 2025 • Richard Baird
American Airlines Logo, 1967
Massimo Vignelli, Heiz Weibl & Henry Dreyfuss’ 1967 logo for American Airlines.
Feb 20, 2025 • Richard Baird
The look of the future
Danne & Blackburn's 1974 logo and identity for NASA.
Jun 11, 2024 • Richard Baird
Chase Manhattan Bank, 1967
Growth from a central foundation – Brownjohn, Chermayeff & Geismar's 1960 logo for Chase Manhattan.
Apr 16, 2024 • Richard Baird
The continuity of the species
Lance Wyman's 1975 logo for the National Zoo.
Jan 24, 2023 • Richard Baird
A carnival of colour
Deborah Sussman's design policy for the Games of the XXIII Olympiad
Dec 2, 2021 • Richard Baird
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