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A comfortable life
Takahisa Kamijo's 1979 logo for Japan Tobacco & Salt Public Corporation
 • 
Richard Baird
Shorts: BP Alphabet
Crosby/Fletcher/Forbes & Adrian Frutiger's corporate typeface for BP.
 • 
Richard Baird
Karl Gerstner's Shell
Shell’s ‘Pecten’ had been in use since the 1900s and was an internationally recognised symbol. Although the Pecten had undergone a redesign two years…
 • 
Richard Baird
Shorts: Bicentennial Council
Lance Wyman & Bill Cannan's 1973 logo for the Bicentennial Council of the 13 Original States
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Richard Baird
1
A signal of change
Niels Hartmann and Jens Neilsen's 1972 logo and design policy for DSB.
 • 
Richard Baird
Shorts: Ibaraki Prefecture 茨城県旗
Kazumasa Nagai's 1991 symbol for the Japanese prefecture Ibaraki
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Richard Baird
The essential elements of life
勝井三雄 Mitsuo Katsui's 1987 logo for the International Horticultural Expo 1990
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Richard Baird
Shorts: BIE by Matsushima Masanori
Matsushima Masanori's 1972 logo for the Bureau International des Expositions
 • 
Richard Baird
Young in age but old in skill
Franco M. Ricci's 1963 logo for Super Cucine Italiane Componili
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Richard Baird
April 2023
Designed for life
Armin Vogt and Jean Reiwald's 1968 logo for Fiat
 • 
Richard Baird
The Sea We Would Like To See
Kazumasa Nagai's symbol and Yusaku Kamekura's mascot for Expo '75
 • 
Richard Baird
Excellence in all things
Paul Rand's 1961 logo for Westinghouse
 • 
Richard Baird
 and 
Poppy Thaxter
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