Lippincott & Margulies

Lippincott & Margulies

From Coca-Cola’s ribbon to the Amtrak arrow, the stories behind Lippincott & Margulies’ most famous logos.

Nov 2 • Richard Baird

Corporate Identity for Supermarkets - From counter to shelf

How the rise of supermarkets changed the commercial value of coordinated brand identities.

Oct 26 • Richard Baird

A growing spectrum of activities - Lippincott & Margulies' 1967 logo for RCA Corporation.

May 19 • Richard Baird

Eastern Airlines, 1964

Lippincott & Margulies’ 1964 logo for Eastern Airlines

Dec 17, 2024 • Poppy Thaxter and Richard Baird

Aggressive and reliable

Lippincott & Margulies' 1962 logo for Royal Bank.

Sep 3, 2024 • Richard Baird

A complex architecture

Lippincott & Margulies' 1972 logotype and CI for FMC.

Sep 5, 2023 • Richard Baird

Coca-Cola, 1969

Lippincott & Marguiles' 1969 corporate identity for Coca-Cola.

Jul 18, 2023 • Richard Baird

It's all at the Co-op!

Lippincott & Margulies' 1967 logo for the Co-operative Great Britain

Sep 6, 2022 • Richard Baird

The Amtrak Arrow

Lippincott & Margulies' 1971 logo for Amtrak

Jun 20, 2022 • Poppy Thaxter

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