Logo Histories

Logo Histories

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Shell Logo, 1971
Raymond Loewy's 1971 logo for British oil giant Shell.
Sep 16, 2025 • Richard Baird
Shell Logo Proposal, 1963
Yusaku Kamekura's 1963 unused logo proposal for Shell.
Jul 1, 2025 • Richard Baird
Elf Logo, 1967
Jean-Marie Chourgnoz, Henry Chaney, Erich Brenzinger and Jean-Roger Rioux's 1967 corporate identity for Elf.
Mar 18, 2025 • Richard Baird
AGIP Logo, 1971
Unimark International's 1971 logo and corporate identity for AGIP.
Feb 6, 2025 • Richard Baird
Kamekura's Shell
Yusaku Kamekura's 1963 unused logo proposal for Shell.
Nov 26, 2024 • Richard Baird
Drawing hands
Alexandre Wollner's 1986 logo for São Paulo Petróleo
May 14, 2024 • Richard Baird
The link between supply and demand
Benno Wissing's 1965 logo for Dutch oil and liquid gas brand PAM
Apr 30, 2024 • Richard Baird
Loewy's Shell
Raymond Loewy's 1971 logo for oil giant Shell
Dec 19, 2023 • Richard Baird
A ‘trépan’ and a red dot
Jean-Marie Chourgnoz, Henry Chaney, Erich Brenzinger and Jean-Roger Rioux's corporate identity for Elf.
Dec 12, 2023 • Richard Baird
Breathing fire
Unimark International's 1971 logo and corporate identity for AGIP
Aug 22, 2023 • Richard Baird
Flying into the future
Chermayeff & Geismar's 1966 logo for Mobil
Jul 25, 2023 • Richard Baird
Shorts: BP Alphabet
Crosby/Fletcher/Forbes & Adrian Frutiger's corporate typeface for BP.
May 27, 2023 • Richard Baird
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