Logo Histories

Logo Histories

Electronics

Sony, 1973
Yasuo Kuroki’s 1973 Sony logo and the 1981 crowd-source competition to replace it.
Oct 8 • Richard Baird
RCA, 1967
A growing spectrum of activities - Lippincott & Margulies' 1967 logo for RCA Corporation.
May 19 • Richard Baird
Minolta Logo, 1980
Vision, strength and beauty - The story of Saul Bass, Herb Yager & Associates' 1980 logo for Minolta.
Jan 27 • Richard Baird
Bandai Logo, 1983
Shin Matsunaga and PAOS' 1983 logo for Japanese toy and game-maker Bandai.
Feb 25, 2025 • Richard Baird
The Inter-link
PAOS’ 1988 logo and corporate identity for Japanese home appliances brand Zojirushi
Nov 14, 2023 • Richard Baird
The Kenwood triangle
PAOS' 1982 logo for Kenwood Japan
Jan 31, 2023 • Poppy Thaxter and Richard Baird
Apple, 1977
I bleed in six colors - Rob Janoff's 1977 logo for Apple Computer
Jan 28, 2023 • Richard Baird
The circuit breaker maker
Gérard Guerre and Technes' 1966 logo for Merlin Gerin.
Jan 10, 2023 • Richard Baird
A mountain in the gaming industry
George Oppermann and Evelyn Seto's 1972 logo for Atari
Oct 18, 2022 • Richard Baird
Motorola, 1955
Sound in motion – Thomas Miller's 1955 logo for Motorola.
Feb 15, 2022 • Poppy Thaxter and Richard Baird
IBM Stripes
The design process and stripes of Paul Rand's logo for IBM
Jan 18, 2022 • Richard Baird
IBM: Paul Rand’s Stripes and the Eye-Bee-M
Paul Rand's logos for IBM, 1956-72
Jan 18, 2022 • Richard Baird
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