Industry

How Reinhold Bergler’s psychological studies retired a 70-year-old monogram and made the SIEMENS name the company mark

Nov 10 • Richard Baird

Industrial Logos

From International Paper’s spruce tree to ICI’s waves, the stories behind eight logos designed for heavy industry.

Nov 3 • Richard Baird

Design Research Unit’s 1969 corporate identity for ICI.

Oct 14, 2025 • Richard Baird

Fiat Logo, 1968

Armin Vogt and Jean Reiwald's 1968 logo and corporate identity for Fiat.

Dec 24, 2024 • Richard Baird

Kamekura's Shell

Yusaku Kamekura's 1963 unused logo proposal for Shell.

Nov 26, 2024 • Richard Baird

A dramatised unity

Saul Bass and Associates' 1965 logo for industrial manufacturer Celanese.

Apr 2, 2024 • Richard Baird

According to technical requirements

Otl Aicher's logo for German lighting company ERCO.

Feb 20, 2024 • Richard Baird

Lester Beall's 1958 logo for International Paper Company.

Jan 16, 2024 • Richard Baird

Put stripes on things

Wolff Olin's 1967 logo for British Oxygen Company.

Dec 27, 2023 • Richard Baird

Energy that opens up tomorrow

Kazumasa Nagai's 1987 logo for Japanese energy company TEPCO.

Oct 3, 2023 • Richard Baird

A complex architecture – Lippincott & Margulies' 1972 logotype and CI for FMC.

Sep 5, 2023 • Richard Baird

First in aluminium

Saul Bass & Associates 1962 logo for The Aluminum Company of America.

Mar 14, 2023 • Richard Baird

#nojs-banner { position: fixed; bottom: 0; left: 0; padding: 16px 16px 16px 32px; width: 100%; box-sizing: border-box; background: red; color: white; font-family: -apple-system, "Segoe UI", Roboto, Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; font-size: 13px; line-height: 13px; } #nojs-banner a { color: inherit; text-decoration: underline; } This site requires JavaScript to run correctly. Please turn on JavaScript or unblock scripts