Collections

Japanese Logos: 43 Classic Logo Designs and the Stories Behind Them

From Sony and NTT to Japan Airlines and Tokyo 1964, the stories behind classic Japanese logo design.

Nov 14 • Richard Baird

Metro and Public Transport Logos: Subway, Bus and Transit Design

From Mexico City and Milan to Montréal and San Francisco, the histories behind classic metro, bus and transit identities.

Nov 14 • Richard Baird

TV Network Logos: The Stories Behind CBS, NBC, PBS and More

From the CBS eye to the NBC peacock, the histories behind classic television and broadcasting logos.

Nov 14 • Richard Baird

Sportswear Logos: The Stories Behind Nike, Adidas and ASICS

Who designed the Swoosh, the Trefoil and the ASICS logo? The histories behind classic sportswear and sports logos.

Nov 14 • Richard Baird

Corporate Identity Design: Classic Case Studies

How companies from IBM and Olivetti to British Rail and NASA built and managed their identities

Nov 12 • Richard Baird

Logo Design Theory: Classic Essays on Trademarks

How logos and trademarks are made, explained by the designers and critics who shaped the discipline

Nov 12 • Richard Baird

Famous Logo Designers and Studios

Interviews, profiles and essays on the designers and studios behind modern corporate identity

Nov 12 • Richard Baird

Logo Design History by Country

Classic surveys of trademark design from Switzerland, Japan, Poland, Canada, India and beyond

Nov 12 • Richard Baird

18 Logo Design Techniques Every Designer Should Know

From negative space to impossible forms: the visual techniques behind the world’s most memorable logos, explained with classic examples

Nov 11 • Richard Baird

Oil Company Logos

From PAM’s red drop to Shell’s pecten, the stories behind seven oil company logos designed for the forecourt.

Nov 11 • Richard Baird

Five logos that defined Japanese design, and the surprising stories behind them.

Nov 11 • Richard Baird

From Lufthansa’s crane to Metro Bilbao’s rings, the stories behind Otl Aicher’s most famous logos.

Nov 9 • Richard Baird

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