Three new additions to LogoHistories this week: a new logo history, a new designer collection and a historical article for the new Magazine section.
Dreher Birra, 1966 (paid)
The Dreher brewery in Trieste dates back to 1865. Between its founding and Bob Noorda’s involvement in the 1966 rebrand, its visual identity had become fractured and incoherent. Small changes over a long period of time had created a multitude of iterations across labels, packaging and signage.
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Chermayeff & Geismar
Ivan Chermayeff and Tom Geismar’s New York studio gave some of the 20th century’s largest organisations their most recognisable symbols, from the Chase Manhattan octagon to NBC’s peacock. Working for banks, broadcasters, oil companies, airlines and government agencies, the studio turned large and often unwieldy organisations into simple, memorable marks.
Pentagram, A London design group, 1971
From the new Magazine section: Herbert Spencer writes for Graphis 158 on the formation of Pentagram.
Coming tomorrow: Siemens, 1973 (paid)
When Siemens AG was formed in 1966, it inherited decades of what its own historians describe as “branding chaos”, and reinterpreted the old S&H monogram as the “House of Siemens”. It did not last. Within seven years the monogram was gone, and the deciding voice was not a designer but the psychologist Reinhold Bergler, whose studies tested how people actually read the mark.
Also new this week: designer collections for Paul Rand, Lance Wyman, Yusaku Kamekura and Lippincott & Margulies, an Industrial Logos collection, 1950s Logo Design, and ten more historical articles in the Magazine.
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