Featured

It’s new, it’s warm, it’s fun.

Yusaku Kamekura and PAOS’ 1985 logo and corporate identity for Surbank.

Oct 15, 2024 •

I bleed in six colours

Logo Histories tells the story of Rob Janoff and Regis Mckenna's 1977 logo design for Apple Computers.

Jan 28, 2023 •

The continuity of the species

Lance Wyman's 1975 logo for the National Zoo.

Jan 24, 2023 •

Vision, strength & beauty

The story of Saul Bass, Herb Yager & Associates' 1980 logo design for camera and optical technology company Minolta

Nov 1, 2022 •

The Amtrak Arrow

Learn about the logo designed by Lippincott & Margulies in 1971 for Amtrak. LogoArchive's Logo Histories.

Jun 20, 2022 •

Sound in motion

Find out the amazing story of Thomas Miller's logo for Motorola. Designed in 1955 at Morton Goldsholl Associates. LogoArchive's Logo Histories.

Feb 15, 2022 •

and

Leaning into the future

Pentagram's 1975 logo for Lucas Industries

Jan 24, 2022 •

A carnival of colour

Find out about the design policy and colour of the Games of the XXIII Olympiad, created by Deborah Sussman. LogoArchive's Logo Histories.

Dec 2, 2021 •

The natural flow of an unbroken line

The intriguing story of the ASICS logo designed by Herb Lubalin & Alan Peckolick. LogoArchive's Logo Histories.

Dec 1, 2021 •

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